The Spark Source | Leadership, EQ & Employee Engagement Insights | Spark Engagement

Why Your Best Friend at Work Matters More Than Your Salary

Written by Karin Martino | July 6, 2026

This is Part 3 of 6 in our wellbeing series. We began by introducing the five interconnected elements of wellbeing and the "Notice It, Name It, Spark It" framework for strategic focus. Now we're exploring each element individually. Today: social wellbeing - so when your season calls for attention here, you'll know exactly what thriving looks like and how to build it.

Wellbeing Area 2: Social

Social wellbeing is about having strong, supportive relationships and love in your life. It's the difference between going through life alone and going through life deeply connected. The elements of your life that affect your wellbeing are interdependent. Research consistently shows that the quality of our relationships predicts our happiness, health, and longevity more than wealth, fame, or achievement. This element isn't about how many friends you have - it's about having meaningful connections that energize you. Quality beats quantity when it comes to social wellbeing.

What Social Wellbeing Looks Like

People with thriving social wellbeing:

  • Have at least a few relationships where they can be completely themselves
  • Spend meaningful time with people who encourage and support them
  • Feel loved and give love regularly
  • Have someone they can call at 2 a.m. in a crisis
  • Experience daily positive social interactions, even brief ones

These relationships provide emotional support during challenges and amplify joy during celebrations.

Building Your Social Wellbeing

Notice It: Reflect on your last week. How many meaningful conversations did you have? When did you feel most connected? When did you feel isolated? Notice the difference between being around people and truly connecting with them.

Name It: Identify what your relationships need right now. Are you stretched too thin and need to protect time with your closest people? Are you lonely and need to initiate more connection? Are your relationships one-sided and need rebalancing?

Spark It: Choose one action this week:

  • Text three people you care about with a specific, genuine compliment or memory
  • Schedule a standing weekly coffee or walk with someone who energizes you
  • Say yes to one social invitation you'd normally decline
  • Start a conversation with a colleague about something beyond work

Research-Backed Practices

Having a best friend at work dramatically increases engagement and wellbeing. Invest in at least one deep friendship at work - it changes how you experience your days.

Prioritize six hours of social time daily. Yes, SIX! This includes time with family, colleagues, friends, and even positive interactions with strangers. Those who achieve this are 12 times more likely to thrive.

Practice active investment in relationships. Send the text, make the call, show up for the small moments. Relationships atrophy without consistent attention, and they flourish with small, regular investments. Be the one to pick up the phone and reach out first.

How Leaders Can Support Social Wellbeing

One of the most effective ways to improve wellbeing is to be surrounded by people who are making good choices. In an organization, this starts at the top, as people often adopt wellbeing practices through social contagion where peers learn from each other and their leaders.

Practical leadership actions:

  • Create connection opportunities: Design team rituals that allow authentic sharing beyond work tasks
  • Model healthy relationships: Demonstrate vulnerability, express appreciation, and show genuine interest in people
  • Protect social time: Don't schedule meetings during lunch or immediately after hours when informal connections happen
  • Celebrate together: Mark milestones, successes, and life events as a team
  • Facilitate peer connections: Create cross-functional projects, mentorship programs, or interest-based employee groups

Positive defaults make it easy for employees to do what is in their best interest, including easy access to informal social groups.

Build spaces and norms that encourage interaction - communal break areas, walking meetings, team volunteering, or shared learning experiences.

Closing Reflection

Social wellbeing isn't optional - it's fundamental. You'll spend approximately 328,000 hours of your life in relationships - with family, friends, colleagues, and community. That's too much time to spend feeling disconnected, unsupported, or alone. When you take intentional action to build social wellbeing - investing in meaningful friendships, showing up for others, and creating space for genuine connection - those hours become a source of strength rather than isolation. Small, consistent choices compound over time, transforming not just how you experience relationships, but how you experience everything else in life. The question isn't whether it's worth the effort. The question is: who will you reach out to this week?

 

Next in this series: We'll explore Financial Wellbeing - why managing money matters more than making it, and how to reduce financial stress through strategic choices. Subscribe so you don't miss it.