---
title: What Would You Say You Do Here?
description: What does Spark Engagement actually do? Learn how we help leaders build strengths-based, thriving workplaces that improve engagement - and lives.
image: https://sparkengagement.com/hubfs/Makena%20Lee%20Photography-4919.jpeg
---

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# What Would You Say You Do Here?

![Karin Martino](https://sparkengagement.com/hubfs/MakenaLeePhotography-5045-1.jpg)

[Karin Martino June 30, 2025](https://sparkengagement.com/blog/author/karin-martino)

- [Leadership](https://sparkengagement.com/blog/tag/leadership)
- [Strengths-Based Development](https://sparkengagement.com/blog/tag/strengths-based-development)
- [Managers](https://sparkengagement.com/blog/tag/managers)
- [Employee Engagement](https://sparkengagement.com/blog/tag/employee-engagement)
- [Q12](https://sparkengagement.com/blog/tag/q12)
- [CliftonStrengths](https://sparkengagement.com/blog/tag/cliftonstrengths)
- [Wellbeing](https://sparkengagement.com/blog/tag/wellbeing)
- 4 mins

I might be dating myself with that quote from *Office Space*, but every new business needs a good elevator pitch. And as Spark Engagement gets off the ground, I’ve found it’s worth asking (and re-asking):  
**What do I *actually* do here?**

Here’s the short version:  
I help people and organizations build thriving, strengths-based workplaces where employees feel seen, valued, and empowered to do their best work.

Now, here’s the longer version - the “what,” “why,” and “how” of Spark Engagement.

---

### The Problem I Solve

Across sectors organizations are struggling with recruitment, retention, and burnout. Employees feel disconnected, undervalued, and exhausted.

Right now, **only 31% of U.S. employees are engaged at work**, and just **27% of managers** report being engaged themselves (Gallup). That’s a concerning reality especially when you consider that managers influence up to 70% of team engagement. And yet, leaders are often expected to drive change without the support, tools, or training to do so effectively.

---

### The Spark Engagement Approach

That’s where I come in. Spark Engagement partners with leaders to improve employee engagement and wellbeing through research-backed strategies and strengths-based development. My work blends science with real-world leadership experience including my own journey leading a team through disengagement, eventually being named a finalist for Gallup’s Manager of the Year.

In my keynote talks, I also draw from personal experience. Learning to live and lead as my authentic self - through my CliftonStrengths journey, and the process of facing life’s hard moments without armoring up to ease the discomfort - taught me that authenticity isn’t just inspiring. It’s the most efficient and effective way to live and lead within your values.

One reason this work is so effective? Because **people who know and use their strengths every day are 6x more likely to be engaged at work**. That’s a powerful lever for meaningful, lasting change.

I help people *notice* what’s really happening, *name* the dynamics at play, and *spark* practical, powerful change (Notice It, Name It, Spark It).

---

### What That Looks Like

Some ways I support individuals and organizations:

- **CliftonStrengths Coaching**  
  One-on-one and team-based coaching to help people understand and apply their strengths for better collaboration, confidence, and impact.
- **Employee Engagement Strategy**  
  Implementing or revitalizing engagement efforts through Gallup’s Q12 survey—or a more tailored approach when budgets or needs differ.
- **Workshops and Trainings**  
  From leadership retreats to full-staff professional development days, I help teams develop a common language and stronger culture.
- **Keynotes & Speaking**  
  Sharing the power of purpose, self-awareness, and wellbeing to inspire action and connection.

---

### The Big Picture

I started Spark Engagement with one belief at the center:  
**Everyone deserves a job they love - and a job that loves them back.**

But it’s more than just about “job satisfaction.” Work is where most adults spend the majority of their waking hours. And when that experience is filled with stress, disconnection, or burnout, it doesn’t stay at work.

**People take disengagement home with them** and it impacts every area of their life:

- Their relationships
- Their physical health
- Their finances
- Their sense of purpose and belonging

Gallup’s research shows that **career wellbeing - the quality of your work life - has a greater influence on your overall wellbeing than any other area**. That’s why supporting leaders and teams at work isn’t just good for business - it’s a human imperative.

**When we improve the workday, we improve lives.**

And I’m here to help make that happen.

![Karin Martino](https://sparkengagement.com/hubfs/MakenaLeePhotography-5045-1.jpg)

### Karin Martino

Karin Martino is the founder of Spark Engagement and a Gallup-certified CliftonStrengths coach trained in Gallup's Q12 Engagement framework. With a Master's in Educational Leadership and certifications in Daniel Goleman and Six Seconds EQ models and training in Dare to Lead, Karin develops emotionally intelligent and effective people leaders - combining the inner work of emotional intelligence with the practical people leadership skills that help leaders and their teams truly thrive.

<https://www.linkedin.com/in/karin-martino> <https://www.sparkengagement.com?rel=author>

<https://sparkengagement.com/blog/author/karin-martino>

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- [Contact Us](https://sparkengagement.com/contact-us)
- [Terms & Conditions](https://sparkengagement.com/service-agreement-and-terms-conditions)

**Contact**

 

Spark Engagement, LLC

 

PO Box 1350

Grafton, WI 53024

 

(414) 66-SPARK

 

info@sparkengagement.com

© 2026 Spark Engagement, LLC

 Follow Us [Follow us on LinkedIn](https://www.linkedin.com/in/karin-martino)

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